Cookies Policy

Effective Date: 02/15/2025

Introduction

Welcome to Brand Utility Bill (web site brand-utility.com) (“we,” “our,” or “us”). This Cookies Policy explains how we use cookies and similar tracking technologies on our website. By continuing to browse or use our website, you agree to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help improve user experience by enabling website functionality, analytics, and personalization. Cookies can be session-based (deleted after closing the browser) or persistent (stored on your device for a longer period).

How We Use Cookies

We use cookies to:
✅ Improve website functionality and performance
✅ Analyze user behavior and website traffic
✅ Optimize our website for better search visibility
✅ Enhance security and prevent fraudulent activities

Our cookies fall into the following categories:

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They include security, authentication, and accessibility cookies.

3.2 Analytical & Performance Cookies

We use Google Analytics and Google Search Console to monitor website traffic and user interactions. These tools collect anonymized data, such as:

• Pages visited
• Time spent on the website
• Referral sources
• User behavior trends

These insights help us improve user experience and website performance.

3.3 Functional Cookies

These cookies enable enhanced website features, such as remembering user preferences, language settings, and login credentials.

3.4 Marketing & Third-Party Cookies

We may use third-party cookies to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Google Analytics & Google Search Console

Our website uses Google Analytics and Google Search Console to collect and analyze user data. These services help us track website performance, optimize search rankings, and understand visitor behavior.

How Google Analytics Works:
Google Analytics places cookies on your device to gather anonymous user data, such as browsing activity, demographics, and interests. Google processes this data in compliance with its Privacy Policy.

How Google Search Console Works:
Google Search Console helps us monitor website visibility and diagnose search-related issues. It does not collect personal data but provides insights into how users discover our site.

Opting Out:
You can disable Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on (link).

Managing Cookies

You can manage or disable cookies in your browser settings. Here’s how:

• Google Chrome: Settings > Privacy and Security > Cookies and Site Data
• Mozilla Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Site Permissions > Cookies and Site Data

Note: Disabling cookies may affect website functionality.

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology or legal requirements. The latest version will always be available on our website.