Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
Who ? Negatif plus, a great photo laboratory in Paris. What’s the utility ? To help their customers to deal with their photos, they created a Negatif plus YouTube channel to use Photoshop correctly. Indeed, Photoshop is not an easy software to master. I guess many people who want to make up their images can [...]
Categories: EXAMPLES
Tagged: branded utility, channel, context marketing, modern marketing, useful, YouTube
Who ? Home Depot is a huge retailer for housing, gardening… This american company has many stores in United States, Canada and Mexico and was created in 1978. They are really relevant and their way of using social media reflect perfectly the Home Depot’s values. What’s the situation ? Whenever you need to repair, fix or [...]
Categories: EXAMPLES
Tagged: brand content, brand utility, branded utility, channel, how to, social media, the Home depot, YouTube
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