Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
“Content is not the end game here. The end game is giving the consumer value and utility. If the most value for the consumer would be derived from free shipping, or a new piece of software, or a better user experience, then doing a feature film integration isn’t the right answer.” Jonah Bloom
Categories: QUOTES
Tagged: brand utility, ideas, modern marketing, relevant, useful, utility
Who ? Delta Airlines, the American airline company. What’s the utility ? To give a better experience to its customers, Delta launched a mobile application which enables anyone to check the last information about a flight, to check-in or to choose your seat in your plane. The most useful function is the bag tracker, discover [...]
Categories: EXAMPLES
Tagged: branded utility, Delta, experience, mobile app, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
