Who ? JDate is a famous online dating service in Israël. What’s the utility ? For Jewish Valentine’s day, the jDate agency, McCann Erickson, with Mango, the famous Spanish fashion brand, added some clever labels to allow their customers to zip themselves and discover the jDate offer. Ok this is brand utility mixed up with [...]

Categories: EXAMPLES

Tagged: branded utility, context, context marketing, JDate, Mango