For a long time, I have read Helge Tenno‘s blog. His presentations are very relevant (very probably one of the best strategist) and you can find some very rich insights. A definition of the brand In this presentation “The new brand landscape” from 2008, Helge gives us an interesting definition of the brand (s. 35). A [...]

Categories: PRESENTATIONS

Tagged: arenas, brand, brand utility, definition, emulation, Faris Yakob, geotility, Helge Tenno, Homo Mimickus, Mark Earls, participant, service