Faris Yakob regularly talks about marketing strategy and brings some great ideas in his presentations. This presentation is particularly interesting concerning the current debate about the brand content. On this blog, we insist on brands who try to be useful, who give exceptional experiences. Faris insists in this way:“From ideas that are content to ideas [...]
Categories: PRESENTATIONS
Tagged: brand content, branded utility, engagement, Faris Yakob, insights, modern marketing, relevant, social media
- Published:
- April 13, 2011 – 06:53
- Author:
- By Brieuc
For a long time, I have read Helge Tenno‘s blog. His presentations are very relevant (very probably one of the best strategist) and you can find some very rich insights. A definition of the brand In this presentation “The new brand landscape” from 2008, Helge gives us an interesting definition of the brand (s. 35). A [...]
Categories: PRESENTATIONS
Tagged: arenas, brand, brand utility, definition, emulation, Faris Yakob, geotility, Helge Tenno, Homo Mimickus, Mark Earls, participant, service
- Published:
- May 20, 2010 – 13:45
- Author:
- By Brieuc
