Who ? The famous brand of mobile phones HTC. What’s the utility ? HTC Sense is the name of the operating system used on HTC phones. Among other functionalities, there is a very interesting and unique one. Indeed, after registering on HTCSense.com, you can make your phone ring loud when you can’t find it – even [...]
Categories: EXAMPLES
Tagged: branded utility, context, essential, HTC Sense, mobile app, tools, useful
Here is another key presentation about new marketing and of course brand utility. Helge Tenno introduces us what’s “a bigger idea“. The big idea is a simple one, most of big ideas are. Michael Tchao (former Nike+ Manager & now VP Product Manager at Apple) The image in the slide 24 is perfect to understand [...]
Categories: PRESENTATIONS
Tagged: brand, brand utility, community management, context, essential, Helge Tenno, social media, useful
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
