This nice slideshow gives you some good advices to really enjoy this new year, probably very different from all we lived until now, no one knows how it will finish. From many point of views (Economy, environment, social, politics, technology…), big changes may appear, so act and enjoy as much as you can. Once again, [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas
Here is a great interview of Michael Porter about the need to rething capitalism. He explains his idea of shared value which is very similar to what we consider as brand utility. In his article in the Harvard Business Review, he insists on the need to create shared value instead of simply creating economic profits. [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, context, engagement, environmental, innovation, modern marketing, useful
Bernard Mariette tells us a fantastic story : his own life. He was supposed to become fighter pilot, then he worked for L’Oréal, he founded Quicksilver and finally Coalision. He insists on the fragility of our world and resume with a very relevant quote about the current situation of our world. “We buy, with money [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, modern marketing, quote, social mission, utility
Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
