Who ? Delta Airlines, the American airline company. What’s the utility ? To give a better experience to its customers, Delta launched a mobile application which enables anyone to check the last information about a flight, to check-in or to choose your seat in your plane. The most useful function is the bag tracker, discover [...]
Categories: EXAMPLES
Tagged: branded utility, Delta, experience, mobile app, utility
The brand utility concept is not only focused on consumers. On this blog, we very often talk here about the business model. This video about the circular economy will probably give you very powerful ideas to rethink it. This new way of doing business can have a huge impact on economy, the environment and in [...]
Categories: PRESENTATIONS
Tagged: branded utility, business model, environmental, ideas, innovation, modern marketing, relevant, useful
Who ? Asics, the Japanese brand created in 1949. What’s the utility ? As a main sponsor of the New York marathon, Asics decided last year to support the participants in a clever way and do you know better supporters than your familly and friends? Have a look to the video to see their answer. [...]
Categories: EXAMPLES
Tagged: Asics, brand utility, branded utility, context, context marketing, ideas, marathon, modern marketing
Who ? Ikea, the famous Swedish brand. What’s the utility ? With their great agency Ubi Bene, they created a nap station on the road between Paris, Lyon and then Marseille. Here is the video : It’s particularly clever to try the beds of the brand and it “improves the daily lives” as their claim [...]
Categories: EXAMPLES
Tagged: branded utility, context marketing, experience, ideas, Ikea, insights, modern marketing, relevant, road
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