Who ? Nike and Apple for one of the most successful case of brand utility: Nike+. What’s the utility ? For any runner, you need to know how your performance of the day was, accomplish your goals and improve your runs. With a small sensor you put in one of your shoes, you can track [...]
Categories: EXAMPLES
Tagged: Apple, brand utility, branded utility, Nike
Brand utility is not a new marketing concept. Actually, it has already been around for a long time but it has never been as spread as we would like it to be. Indeed, we were first involved in a conversations era, when people were at the center of the communication. This communication was slow and [...]
Categories: PRESENTATIONS
Tagged: Apple, brand utility, case studies, google, history, michelin
Another excellent presentation to realize that you can have any social media strategy, any very experienced and creative community manager… it doesn’t matter, that’s not the point. People just don’t care about your brand, they don’t want to be your friend, they don’t care about your stories… There are so many competitors and so many [...]
Categories: PRESENTATIONS
Tagged: AIDA model, Apple, brand, brand utility, social media, tools, useful
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
