…and begin marketing to situations!
Nowadays, companies still target their customers depending on personal data, such as age, gender, or professional category. Whether you are a man, a woman, a child or an old person, you can share some feelings with different people, depending on the context.
As marketing, communication or advertising professionals, we now must think about more useful and meaningful ways of satisfying people’s needs. Everything depends on situations and the way we adapt to them.
Through this presentation, we will provide some examples of situational marketing around the world.
In a nutshell, we can now prove the importance of brands customizing their speeches. People tend to care less and less about a company’s story and all that they want is to discover, live and share good experiences.
Social Media has to be taken as an opportunity to learn more about contexts and situations. It permits to collect data. This data will be used in order to innovate and improve products or services of companies.
Tagged: aquarel, brand, context marketing, data, fiat, Nestlé, old spice, situation, utility
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