Kalles created an app that helps people get their eggs done perfectly. People need to enter a code found on each egg, and get information about the egg itself, adding more transparency. Then, they can use the app as an egg timer, entering parameters from egg size, how you want the egg done, to even altitude !
The app then creates a playlist that matches the time needed for the egg to be done, with the music found on the iPhone.
This nice slideshow gives you some good advices to really enjoy this new year, probably very different from all we lived until now, no one knows how it will finish. From many point of views (Economy, environment, social, politics, technology…), big changes may appear, so act and enjoy as much as you can.
Once again, do not hesitate to submit your projects and ideas to contribute to this change.
What’s the utility ?
It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of sprints and so on… Then, you can share them with your social networks and you can even play with your avatar in a virtual game. With this ambitious application, the brand gives an extraordinary football experience.
Just have a look to the video, if you’re a football lover, you’ll probably want to try.
Here is a great interview of Michael Porter about the need to rething capitalism.
He explains his idea of shared value which is very similar to what we consider as brand utility.
In his article in the Harvard Business Review, he insists on the need to create shared value instead of simply creating economic profits. He gives interesting examples of companies who started to focus on shared value and is very optimistic on long term perspectives to create new opportunities not only for companies but for people and environment as well.
