Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
Who ? Delta Airlines, the American airline company. What’s the utility ? To give a better experience to its customers, Delta launched a mobile application which enables anyone to check the last information about a flight, to check-in or to choose your seat in your plane. The most useful function is the bag tracker, discover [...]
Categories: EXAMPLES
Tagged: branded utility, Delta, experience, mobile app, utility
Who? Kalles Kaviar, a swedish brand of fish roe spread What’s the utility ? Kalles created an app that helps people get their eggs done perfectly. People need to enter a code found on each egg, and get information about the egg itself, adding more transparency. Then, they can use the app as an egg [...]
Categories: EXAMPLES
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