Who? The late successful camera company, Kodak. What’s the utility? Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture. And as our source, the [...]
Categories: EXAMPLES
Tagged: brand utility, camera, disney, disneyworld, Kodak, orlando, photo, picture, pizza delivery, scenic, simple, spot, useful
565,417. That’s the number of active apps available on the iTunes platform as of today. The (relative) ease of launching an app has permitted plethora of junk apps to fill up the store, from fart simulators to virtual beers. The need for marketers to face competition and avoid drowning in this huge mass of [...]
Categories: PRESENTATIONS
Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
