“Content is not the end game here. The end game is giving the consumer value and utility. If the most value for the consumer would be derived from free shipping, or a new piece of software, or a better user experience, then doing a feature film integration isn’t the right answer.” Jonah Bloom
Categories: QUOTES
Tagged: brand utility, ideas, modern marketing, relevant, useful, utility
Who ? Delta Airlines, the American airline company. What’s the utility ? To give a better experience to its customers, Delta launched a mobile application which enables anyone to check the last information about a flight, to check-in or to choose your seat in your plane. The most useful function is the bag tracker, discover [...]
Categories: EXAMPLES
Tagged: branded utility, Delta, experience, mobile app, utility
This nice slideshow gives you some good advices to really enjoy this new year, probably very different from all we lived until now, no one knows how it will finish. From many point of views (Economy, environment, social, politics, technology…), big changes may appear, so act and enjoy as much as you can. Once again, [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas
Who ? Adidas, the football division. What’s the utility ? It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of [...]
Categories: EXAMPLES
Tagged: Adidas, brand utility, context marketing, experience, innovation, mobile app, modern marketing
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
